Electronic Cigarette Association: Clearing The Fog Of Conjecture And Determined Deception With Honest Information
The electronic cigarette industry created the Electronic Cigarette Association to focus on answering questions about e-cigs and providing accurate information about the products. Launched in 2009, the ECA is headquartered in Washington, D.C. and funded by donations and members. The purpose of the ECA is to speak for the e-cig industry as a whole.
The ECA hopes to provide a collective voice for the industry and electronic cigarettes organizations and providers. This mission is pursued by dispensing truthful information and providing tools needed to the media, policy makers and leaders of public opinion throughout the country. This trade association intends to institute industry-wide standards and a code of conduct with the goal of educating the public and reassuring legislators about the use of e-cigs.
Powerful lobbyists of big tobacco and large pharmaceutical firms have attacked e-cigarettes from the time the products were introduced in 2003. Pressure from these highly financed lobbies resulted in the FDA conducting a very limited and unscientific study of e-cigs and issuing a caution about their use.. The Electronic Cigarette Association aims to combat the push to ban the products. Results of the FDA testing found a trace amount of a risky compound but did not compare that result with a similar test for the compound in tobacco products. The big corporations realized in 2003 that the electronic versions could damage their profits and they have been applying pressure for a ban since then.
The e-cig is presented as a safer and cheaper alternative to tobacco products in the information disseminated by the ECA. Users are encouraged to share their stories about tobacco and e-cigs and urged to contact legislators and argue against any ban of the product.
The introduction of a new and innovative product often leads to rumors and innuendoes promoted by competitors. The dangers of smoking are now well documented but for generations smoking was an acceptable habit in our society. Tobacco use was linked to glamour and sophistication in commercials created by marketing firms.
The big tobacco trials revealed information about the number of additives and compounds in tobacco products that had previously been industry secrets. The risk to health is now clearly established and proven and has led to intolerance for smokers in our society.
Some large companies are at risk of losing a large block of their customers with the alternative of electronic cigarettes now available. Lost customers are lost profits and those industries have done everything to profit their profit shares. Those who condemn e-cigs out of greed are joined by some legislators who want all smoking banned. Whether motivated by greed or health concerns, both groups have disseminated false information regarding electronic cigarettes.
It has been forty years since the U.S. Surgeon General publicly declared the health hazards of smoking tobacco. In that 40 years the FDA has never suggested banning tobacco products or even regulating the ingredients until last year. Yet the FDA has been actively looking for ways to ban or regulate electronic cigarettes since their introduction to the market.
Mary Kay Rivers is a true expert on all facets of electronic cigarettes. Her publications about the e-cigarette lifestyle or about the best e-cigarette have become very popular.
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